Full name

Oz Charles


Senior Art Director


Dallas, TX


My career path is ever evolving from one opportunity and challenge to the next.


From television ads, print campaigns, to web and mobile ideas to Below-the-Line, retail, point-of-sale, activations and promotions.

Being a Hispanic-bicultural millennial has helped me go deeper as a creative to uncover sparks in concepts that will directly connect with consumers to be inspired, engaging with the brand and yes, even buying a thing or two.


Miller Lite The Home Depot Coca-Cola MetroPCS RAM Advance Auto Parts Parts Master Bridgestone Amway ConAgra Foods Slim Jim


Senior Art Director


Fort Worth, TX · September 2015 – Present

• Responsible for leading the creative development for Power Service Fuel Additives and XS Sights.

Senior Art Director


San Antonio, TX · June 2013 – April 2015

• Rejoined the organization with a leadership position with creative development team in all aspects of production activities including concept development, design, and layout.

• Creative lead for Miller Lite campaigns.

• Produced key concept platform and produced integrated retail programs which included disruptive POS elements, display enhancers, grass roots activations, mobile and digital solutions.

Senior Art Director

Richards Group/Lerma

Dallas, TX · March 2011 – June 2013

• Led creative development for brands like The Home Depot, MetroPCS, Bridgestone Latin America, and Ram Trucks.

The Home Depot
• Developed a successful campaign to support Home Depot sponsorship of the Mexican National Soccer team.

• Produced work for TV, print, on-field banner ads, digital banner, and activations.

• Conferred with creative team, production companies, and internal department heads to discuss client requirements, presentation concepts and budget to coordinate creative activities.


Market Vision

San Antonio, TX · October 2007 – March 2011

Ideate an award-winning retailer and African American consumer-based campaign for Coca-Cola Black History Month (BHM) that engaged and encouraged retailers to provide additional floor space.

New Business
• As a part of the business development team, I collaborated in developing spec solutions that won agency the following accounts: Coca-Cola BHM, MGD Multicultural Pacific region, Amway Latin America, JM Smuckers, and Hershey’s.

• Collaborated with creative team to determine best presentation methods to market the client’s mission, vision, goals and objectives.

Graphic Designer/Production

Catalyst Studio

Houston, TX · December 2006 – October 2007

Directed and designed promotional displays, brochures, magazines and educational materials for trade-show industry client.

• Art directed and designed promotional displays, brochures, magazines and educational materials for trade-show industry clients.

• Pre-flighted and packaged final artwork for press production.


Photoshop, InDesign, Illustrator, Creative, Concept, Design, Art Direction, Production, Digital Marketing, Shopper Marketing, TV, Print, Web, ATL, BTL, Promotions, Activiations


Bachelors of Fine Art in Communication Design

Texas State University

San Marcos, TX · 2000 – 2005


Love Video Games, Nintendo, Super Nintendo, 3DS XL, Playstation 4, 8Bit, Basketball, WWE Wrestling, Inventor, Photoshop Guru, Tech Nerd, Comedy, Movie Critic, Avid Podcast Listener, Speak Spanish, Learning Polish, Soccer, Music, Shopper Marketing, Hispanic, Multi-cultural, Art, Found, Busniess, Idea Generator, Television, Print, Radio, Wed, Mobile, Sports